Have you ever been ‘Super Excited’ about anything?
Me neither.
But it seems in recent times, every organisation that I’ve had dealings with, at some point, writes to tell me they aren’t just ‘excited’ about their product/holiday villas/window cleaning and gutter clearing service . . . they’re ‘super excited’.
Medical professionals should make a scientific study into how many degrees higher ‘super-excited’ is above being ordinarily excited.
Because . . . I’m becoming ‘super worried’ about our nation’s health.
It can’t be good for so many people running businesses and Government departments to be continually ‘super excited’ surely?
Imagine a grown-up version of a hyperactive child bursting with anticipation on Christmas Eve, resisting all requests to go to bed – and then imagine that grown-up version being the CEO of a company or the Head Of The Department For Squeezing The Last Five Pence Piece Out Of The Hands Of Workers and Fixed-Income Pensioners Who Uncomplainingly Act As Unpaid Childminders!
That person’s ‘super excitement’ during, and possibly after office hours, would eventually lead to high blood pressure and all the nasty things BP might lead to.
Despite my concerns, ‘super excitement’ has reached ridiculous heights.
A friend told me he burst out laughing when his opticians said in their text message, to remind him about his annual eye test, that they were ‘super excited’ about his imminent visit to their premises.
He told me, tongue firmly in cheek, that from the ‘super exciteable’ way the text was worded, when he turned up for his appointment, he expected, at the very least, to be greeted by a Mariachi band, have a garland of tropical flowers draped around his neck and be handed a glass of the finest champagne.
Unfortunately, it seems we’re saddled with everyone but us being ‘super excited’, just as we are with politicians who over-use the word ‘robust’.
They all use it, eventually.
When Westminster or the Senedd fail to do something they’re supposed to, they always assure us it won’t happen again because  ‘robust measures’ have been put in place.
Every time I hear a minister use the word ‘robust’, I tend to get ‘super annoyed’!