What’s the greatest gift anyone can give you?
Would a £500,000 yacht, moored in Swansea Marina, float your boat?
Or, perhaps, you’d rather give a Rolex watch the time of day?
There’s something to be said for £100,000 being paid into your bank account. Something like…“Yippee!”
No, the greatest gift we can give anybody is time – although donating a kidney runs a close second.
I’ve noticed BBC One and ITV One are incredibly mean with their time when it comes to ‘opting out’ for ‘The news, travel and weather where you are’ during their breakfast programmes.
They’ll happily repeat the same news stories every 15 minutes, then grudgingly hand over to the regions for the minimum possible time, before repeating the same news stories all over again.
BBC Wales’ three-minute bulletins appear every half-hour and invariably lead with a scare story about the Welsh NHS; include a clip promoting a programme ‘On BBC Wales this evening’; and must feature a sports story accompanied by pointless footage of players running around in tracksuits, training.
BBC Wales is so obsessed with sport, Jason Mohammed could turn a radio broadcast covering Martian spaceships landing in the Mumbles into a debate about the offside rule, without taking a breath.
On ITV’s ‘Good Morning Britain’, at 10-past the hour they break away from important stories like ‘Who’s being killed-off in tonight’s nail-biting episode of Emmerdale?’ or “You can eat lard straight out of the packet while watching Jeremy Kyle and still retain a beach-fit body’ and opt out to the regions – for one measly minute!
ITV Wales bulletins invariably lead with a scare story about the Welsh NHS and must feature a sports story accompanied by pointless footage of players running around in tracksuits, training.
Then there’s a 10-second ad for the company ‘sponsoring’ the weather forecast, which I suspect isn’t ’live’ because the forecaster wears the same outfit she wore on the six o’clock news the previous evening.
Then, it’s “Now back to Ben and Wotsername in London!” for more vital soaps‘n’showbiz news.
It’s all so rushed and rudimentary it’s hardly worth presenter Andrew Jones getting out of bed for his couple of minutes on screen.
Especially when he announces at 10-past eight “We return at five-to-two with the lunchtime news!”
I often feel like ‘phoning ITV Wales to enquire what he does to occupy his time for the next five hours or so….but frankly, I just don’t have the time.