It’s official!

A cwtsh from someone can take away your pain better than paracetamol – new scientific research has found.

This has got to be welcome news as in Britain we spend around £500m every year on painkillers – with the same amount again spent by the NHS on more powerful prescription-only medicines.

But it all depends on who the cwtsh is coming from – as a physical sign of warmth from a stranger does not have the same effect.

Scientists believe that this is because we have no feelings towards them – and argue it’s the emotional bond we feel towards the person touching us which helps alleviate aches and pains.

The discovery is all centred on the power of the brain to control pain.

I have always been a bit of an ambassador for the good old Welsh cwtsh, especially when the spelling is right. By the way, don’t get me started on this one!

I might even campaign for a public holiday in Wales, a national Cwtsh Day!

Well, you know what they say . . . you can only get a Cwtsh in Wales!